Internationales Marketing für Ingenieure

In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.



Helmut Kohlert, HS Esslingen.


1;Vorwort;52;1 Internationalisierung der Wirtschaft;112.1;1.1 Dynamische Faktoren in der Wi ...